修養主義から心理主義へ――1980年代以降のビジネス雑誌が語る上昇アスピレーション――

抄録

This paper clarifies the historical position of the discourse of rising aspirations in business magazines in Japan. Success ideology as a drama is said to have ended in the 1970s, but the media that drive us on to success has been kept alive. This paper focusses on business magazines and looks at how the discourse of rising aspirations has (or has not) been presented. As a result, it was found that there is a historical process in which business skills using psychological knowledge are referred to as a driving and realization device for rising aspirations, instead of success ideology as a drama supported by self-cultivation.