企業の市民社会化の現代的意義

企業内文化の活性化とライフスタイル創造への支援

抄録

The discussion on the civil socialization of enterprises have following two perspectives — “Social Contribution” and “Corporate Culture”. It seems that both are in agreement in that social, cultural needs are externaly satisfied by enterprises and enterprises don't regard the civil socialization of themselves as a part of consistent process of corporate activity. This is the point at issue.
The civil socialization of enterprizes means that the civil society is developping from “economic” civil society into “social” one among three types-political, economic and social — of the civil society. Enterprises which have brought about mass society should themselves realize “Corporate Citizenship” and, going back to the starting point of Pubulic Relation again, incubate lifestyle of seikatusha the people in everyday life.