解説
「シェル流」シナリオプランニングの実践手法
2014 年 10 巻 3 号 p. 254-260
詳細
2014 年 10 巻 3 号 p. 254-260
The objective of this paper is to introduce the practice of scenario planning in Royal. Dutch. Shell Group. Discussed in detail is the framework and contents of “New Lens Scenario, 2013”. This paper aims at offering first hand materials accrued by long-time practitioner in Shell scenario team, the author, to academia and general public.
