レーザー研究
Online ISSN : 1349-6603
Print ISSN : 0387-0200
ISSN-L : 0387-0200
レーザー解説
光トポグラフィ脳機能計測を活用したニューロマーケティングの動向 -Mind Centric Environmentの構築を目指して-
牧  敦
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ジャーナル フリー

2016 年 44 巻 4 号 p. 235-

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抄録
Neruo-marketing, which investigates mind thoughts and emotions by using technologies and methodologies of neuroscience and make good use of the knowledge for products and services, is gathering attentions in recent years. The technologies of mind analysis will be developed progressively in order to create better environment for mind. This is because, as computational power and data accumulation continue to increase Moore’s Law, and technology continues to evolve, humans are faced with an increasing dramatic change in their living environment. Elucidation of the mind needs to be accelerated in order to help people cope with these changes. While, mind investigation involve ethical issue because there is the possibility that the neuro-marketing touch the deepest privacy. This paper introduces the trend in neuro-markeging around the optical topography.
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© 2016 一般社団法人 レーザー学会
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