Business Overview
Cosmetic Business
2020 Volume 63 Pages 125-127
Details
2020 Volume 63 Pages 125-127
Hosokawa Micron Cosmetics launched a new hair restorer, Co17 on July 17. Based on the latest hair growth research (Reduced generation of type 17 collagen is responsible for thinning hair), we have improved the performance of our PLGA nanoparticles as follows; 1. High concentration of nanoparticles (100 trillion particles → 120 trillion particles), 2. Extension of release time of the component included in the nanoparticles from 12 to 24 hours, 3. Three kinds of new ingredients such as burdock extract added (45 kinds in total). We will develop sales promotion that appeals to these.
Additionally, in the second year after appointing the former major leaguer Keiichi Yabu as an image character, we increase awareness for sports fans who would be interested in the hair growth agents.
In the cosmetics business, sales of the eyelash serum are strong as eyelash cosmetic solutions. Starting the information transmission using SNS such as Instagram from 2019, we are implementing measures to lock in customers hoping them to become our fans. We are planning to further expand sales promotion in the future, such as increasing the number of customers via WEB.
Overseas, we are currently developing a cosmetic business in Thailand. It is sold mainly in Bangkok, in drug stores such as Matsumoto Kiyoshi and high-end department stores such as Isetan. We are currently expanding to 50 stores.
By providing general consumers with the products that utilize the world-class nanoparticle technology of the Hosokawa Micron Group, we will continue to conduct research on a daily basis with the motto of being a company to improve the quality of life (QOL) in their social life.
