Business Overview
Cosmetic Business
2021 Volume 64 Pages 84-86
Details
2021 Volume 64 Pages 84-86
Hosokawa Micron Cosmetics released the latest version of the hair restorer NanoImpact® series, “Co17” in July, 2019. Currently, we are developing TV commercials and Internet advertisements nationwide, and succeeding in cultivating a new customer base with the increasing number of female customers. In addition, by renewing the product, customer satisfaction is also improving, and the percentage of customers who continue to use our products is increasing.
In the cosmetics business, sales of “Eyelash Serum”, which we have been developing since fiscal year 2018, have been strong. We have also begun new sales promotion activities, such as developing online advertising on powdery moisturizer “Powderly Moist Plus”. In Web advertisements, we use Facebook, Instagram, and other SNS to disseminate information and implement measures for the customers to become our fans. As a result of these measures, the percentage of customers via Web has increased (280% compared to last year). We expect further growth in the cosmetics business in the future.
Under the influence of the new virus worldwide, there is concern of decline in consumers’ willingness to purchase, and we will continue to carry out efficient sales promotion activities by leveraging the strength of mail-order sales that can be purchased at home. With it as our corporate motto that we will improve the quality of life (QOL) of everyone’s social life by providing products that utilize the world-class nanoparticle technology of the Hosokawa Micron Group to general consumers, we will continue to study and work on a daily basis.
