抄録
With the development of the multimedia, general analytic methods of visual information are reguired for media studies. In this article, the studies of the effects of visual information in the field of mass communication research are psycologically reviewed. The important elements of visual information may be divided into three parts. 1.Effects of camera angle and camera movement. Some experiments prove that camera angle and camera movement affect the power of figures in the monitor. 2.Effects of the optical information: Color/Black and White TV and the complexity of visual images. The viewer of Black and White TV tends to concentrate on the audio-information. The complexity does not articulate the border as a unit in the visual narratives. 3.Effects of the speed of presentation of visual message and the continuity/discontinuity of visual information. Some experiments disprove that the speed of a presentation of visual message prevents the viewer understanding. The proposed approach provides a key to understanding the viewing process in mass communication. It is necessary to enrich the experimental materials and to collaborate with people actively engaged in the media industry.
