受け手の変容とジャーナリズムの課題(<特集><変容>の時代とジャーナリズム意識)

抄録

The receiver of new type begins to appear. His characteristic are tendency to leave paper for TV, and to reference fragmentary messages. This type is clear in young generation under twenty-five years of age. After the Great Earthquake of the Hanshin district, the receiver begins to feel a sense of incompatibility with the reality of TV's image. Just like responding with this, the reliance upon mass media begins to fall off. This tendency spreads from young age to middle age. Importance of private circle spreads from young age to middle age, too. And this tendency is related with receiver's apathy toward social situation.