2013 年 82 巻 p. 251-271
This paper examines photo carte-shop customers' experience of buying photographs and the chain reaction mediated by such experience from the perspective of recipient analysis in the study of media history. The study's objective is to clarify the process through which photography became popular around the middle of the Meiji Era. An analysis of photo studio customer behavior was made through materials such as newspapers, diaries, photo albums and other resources. Photography was popularized by two phenomena. First was the communication enjoyed when seeing photographs displayed at photo carte-shops or seeing photographs at home, as well as the game of guessing who appeared in photographs. Second, there was the spread and chain behaviors of customer experience described in the photo collections and the writings on the history of photography by famous collector Gesshin Saito. His writing in Shashinkyo (History of Photo carte-shops) proposed a new historical perspective and method of the study of history of photographs in Japan.