マス・コミュニケーション研究
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
■ 論文
サラリーマン雑誌の〈中間性〉
1980 年代における知の編成の変容
谷原 吏
著者情報
ジャーナル フリー

2020 年 97 巻 p. 105-123

詳細
抄録

This article analyzes magazines intended for white-collar workers to trace

the history of “intermediateness” in knowledge formation, a topic that has

been neglected in previous research on magazines.

  First, our review of the existing literature summarizes knowledge

formation as conveyed through magazines intended for white-collar workers

during the pre-W.W.II period and the period of Japan’s high economic

growth( in the 1950’s and in the 60’s). Second, we discuss the content  

and function of the magazine BIG Tomorrow, which launched in 1980. In

addition to surveying the content of the magazine, we also examine the

discourses surrounding the magazine.

Third, we refer to related studies to assess how the competitive environment

of white-collar workers influenced the content of BIG Tomorrow in the

1980s.

  We conclude that during the prewar period and the period of Japan’s high

economic growth, the knowledge formation agreeable to the intelligentsia was

still alive. However, as the 1980s saw an increase in university graduates, the

young generation no longer were proud intelligentsia. Consequently, white-col

lar workers became targeted by Seishun Shuppan-sha, a media company

intended for non-elites. Since its inception, the company has a spirit of

“competing against the educated elite,” which resulted in articles that

promoted competition with elites through learning how to get ahead in the

workplace. Further, such competition through learning how to get ahead as

method of differentiating between employees was promoted because

numbers of university graduates were increasing during the period of stable

economic growth and there was a shortage of positions for them in

companies. Additionally, the competitive structure within companies fueled

the non-elites. In view of these factors, BIG Tomorrow began delivering

lessons on “how to get ahead” as practical knowledge and white-collar

workers read them. Since the 1990s, practical knowledge formation has  

expanded beyond the workplace hierarchy resulting in the emergence

of a new “intermediateness” in knowledge formation within contemporary

society.

著者関連情報
© 2020 日本マス・コミュニケーション学会
前の記事 次の記事
feedback
Top