新時代のメディアとして拡大する電子チラシShufoo!

抄録

In recent years, widespread use of the Internet, decreased influence of mass media, and the osmosis of social media, has shown a great change in people's way of accessing information and behavior of purchase. As s part of this change, practical use of the digital flyers is increasing in Japan. In this paper, we discuss how the way of accessing information and behavior of purchase are changing and the possibilities of the digital flyers growing as a medium of the new age via the development of "Shufoo" operated by Toppan Printing Co., Ltd.