Generative AI is a technology that generates new content and ideas through conversations, images, videos, and music, by mimicking human intelligence. DNP actively uses generative AI in its business as part of its DX promotion and accelerates the creation of new value. In addition, DNP has formulated the "DNP Group AI Ethics Policy" to address the social issues caused by the inappropriate use of generative AI and aims to use AI appropriately, effectively, and efficiently. This paper describes how generative AI is used for image generation, monozukuri, and to create new experiential value by integrating the real with the digital.