2021 年 93 巻 1 号 p. 53-58
This paper is to clarify factors of irrational acts and trust in farmland transactions by using the Identity Economics and trust analysis concept. To conclude, firstly lenders and the borrower’s irrational act decisions are affected by their identity. Secondly, the capability of the borrower’s farmland management skills and evaluating the individuality of the borrower by lenders are considered as trust factors. Furthermore, research results show that the identity and trust are related to each other to encourage land transactions.