報告論文
水田地帯における農産物直売所を中心とした園芸作振興
―新潟県上越市の直売所「あるるん畑」を事例として―
2021 年 93 巻 1 号 p. 59-64
詳細
2021 年 93 巻 1 号 p. 59-64
This study analyzed the promotion of horticulture through shipments to farmers’ market in a rice-growing region, taking the case in Niigata Prefecture. We conducted sales data analysis, questionnaire surveys, and interview surveys to clarify the characteristics of shippers and the expansion route of horticultural work. As a result, we found that the horticultural expansion by multi-item cultivation was also observed in the rice cultivation area, while the specific gravity of rice cultivation affected sales behavior. It was also found that farmers’ markets contribute to the promotion of horticulture in the rice cultivation area.
