少子化のもたらす人材供給制約性が事業最適地選定や事業計画にもたらす影響

～個人情報利活用のプライバシー保護とパーミッションマーケティングの新たなモデルの研究貢献可能性について～

抄録

Many companies are facing a business ‘sustainability crisis’ as a result of accelerating population decline, which has pushed ‘human resource availability’ to the top management priority, replacing the previous concern of ‘demand forecasting’. However, the slow and silent progression of recruitment risks has not been fully recognised, making it difficult to make the right management decisions. This study supports plans to increase corporate sustainability by visualising ‘human resource procurement risk’, which is essential for corporate management decisions, using human capital data. The paper also describes the development of a safety-conscious permission marketing type research model to enable the use of highly confidential ‘human resource data’ necessary for this research.