抄録
In recent years, the use of chatbots in e-commerce has significantly increased. However, whether purchasers are willing to disclose their personal information to chatbots (such as product preferences), accept purchase recommendations, or change their purchasing intentions based on chatbot interactions remains under investigation. This study reviewed current literature, drawing on similarity-attraction theory, examined whether the verbal style similarity between purchasers and e-commerce chatbots influences purchasers purchasing decisions. Based on our review, we identify key research themes in personality similarity and its impact on customer self-disclosure and purchase intentions. Additionally, we highlight several opportunities for future research to examine how specific personality traits, such as agreeableness and openness, to enhance customer engagement and decision-making through verbal style design.
