The purpose of this study is to examine the psychological structure of "images of KENDO" in university Kendo club students. This study included 235 subjects (89 male, 146 female), who were asked to write the 10 sentences that came to mind after the phrase "Kendo is" on a questionnaire. Of those sentences, they were asked to choose the one sentence evoking the strongest image of Kendo. Text mining of selected sentences extracted words, and the relations between them were analyzed. Both male students and female students cited "disciplining the human character" and "training the mind" in their images of KENDO.
