2023 Volume 32 Issue 2 Pages 99-101
This study aimed to examine the psychological processes that occur in the background of the tendency to prefer stylish masks under mask mandates by establishing a model that focuses on the expectation of psychological efficacy. A web-based survey of 447 adult women was conducted in February 2023. The analysis results showed that the cognition of psychological efficacy is associated with a preference for stylish masks. In addition, the desire for social approval related to the expectation of psychological efficacy. This process is similar to that of other types of personal adornment.