This report describes the three-year efforts of quality engineering promotion personnel to spread quality engineering within a firm in order to change its corporate culture and gain acceptance for a new technological paradigm. The MT system was used to numerize the promotion activities quantitatively, comprehensively, and objectively. Evaluation topics (32 items) suitable for capturing changes in corporate culture were configured by the card method, and 63 people involved in the activities were ranked on ten levels by three raters. Changes in the firm over time were evaluated from these data by the both-sides T method in the MT system. This made possible a quantification of the corporate culture,suggesting that this technique may be an effective tool.
