理念に共感するステークホルダーの参画によるバリュー・チェーンの構築

抄録

　CSV is attracting attention as a new management concept.This concept emphasizes the importance of solving the social issues through business.This aims to achieve both social and economic value.And，as one of the effects of CSV management,there is a re-definition of the value chain. This paper introduces the management of corporate brand value of Kagome based on the unique value chain that suppliers and customers participate.