THE CHALLENGES IN ORGANIC AGRICULTURAL PRODUCTS MARKET IN SOUTHEAST ASIA

Abstract

Global organic production has increased significantly over the past decade. However, still some questions remain about any market for organic products especially in Southeast Asian countries. Organic farmers find some problems in selling their organic products for a good price due to certification labelling. While consumer wants to buy an organic product with a reasonable price, to receive an organic label certification requires cost high which lead to high selling price. This review presents an over view of problems and challenges in marketing organic agricultural products which draws attention to two key issues: (1) labeling (organic certification) and (2) consumers preference on organic products.