Community Outreach by Large-scale Stores

The Effect of the System of Notifying Contribution Plan in Chiba

Abstract

This paper investigates actions carried out by large-scale stores in order for prosperous coexistence and their effects. We focus on the System of Notifying Contribution Plan that is introduced in Chiba Prefecture, and identifies eight groups of actions which may work well for local shoppers. Interview survey reveals how the actions influenced local shopping streets.