2019 Volume 18 Issue 1 Pages 72-77
The aim of this research is to analyze the relation between location of facilities in cities/areas and unplanned purchasing by consumers based on the hypothesis that the difficulty to reach shopping facilities from home has a positive correlation with buying intentions. To this end, the visitor information obtained by a questionnaire survey in an outlet mall around the Metropolitan area was analyzed using Hayashi’s second method of quantification and logistic regression analysis. With regard to the location of facilities in cities/areas, this research focused on transport-related factors including travel time from home to facilities and traffic conditions. As for the unplanned purchases the research focused on purchasing the intended goods beyond the budget and purchasing unintended goods.
