A Study of people's awareness and behavior of purchasing daily necessities in non-daily situations

A case study on the intensive purchasing phenomenon of Toilet paper in February 2020

Abstract

This study aims to grasp the characteristics of people's awareness and behavior for intensive purchasing phenomenon of daily necessities in non-daily situations, in order to prevent the similar troubles in the future. A survey was conducted to investigate the actual situations of a nationwide intensive purchasing phenomenon of toilet papers happened in the end of February 2020.The results shows there were regional difference about the characteristics of both people’s awareness and behaviors. However, most of people's shopping behaviors were extensions of usual situations. For preventing the large scale out-of-stocks, the results suggested the importance to avoid the temporal and spatial concentration of people’s choices in non-daily situations.