2022 Volume 20 Issue 4 Pages 427-429
A bus rapid transit (BRT) system was planned to be introduced in Ulaanbaatar to reduce car dependency. However, most inhabitants know little about the BRT system, and it is therefore important to design an adequate questionnaire survey on BRT usage intention. This study aims to reveal whether different descriptions of the BRT system can affect people's preferences for the BRT. The following three descriptions were used: (1) text and photographs, (2) text and illustrations, and (3) text only. A web-based survey of Ulaanbaatar’s inhabitants was conducted, and the three survey types were randomly assigned to the 79 respondents. The results revealed that (2) text and illustrations were most effective in gaining people’s preference for the BRT system. These results imply that visualizing the BRT system in questionnaires should be considered carefully.
