Reports of the City Planning Institute of Japan
Online ISSN : 2436-4460
A study on access improvement of website of shopping districts
A case study of Yokohama city
Tatsuru KamimuraMasako Murota
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RESEARCH REPORT / TECHNICAL REPORT FREE ACCESS

2007 Volume 5 Issue 4 Pages 94-97

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Abstract

This paper aims bringing out factors of shopping districts by checking websites contents and the number of hits.We checked 67 websites of shopping districts in Yokohama and shopping quarter statistics,and we analysed the factors by multiple linear regression analysis.As a result,most websites have shop information and map information of shopping districts and event information.However cellular phone websites and internet shops are not created.In order to generate more traffic of websites of shopping districts, we showed network service is required.

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