抄録
This paper considered the influence with some policies about automobile distribution that Chinese government promulgated and carried out since entry into the WTO. What is “the brand sales service system” which Chinese government proposed? What is the mechanism, the rights and the duty that each subject should accomplish? These problems were analyzed. In addition, the various influences given to the whole industry were analyzed. For example, the joint management of foreign capital manufacturers (include Japanese, American companies and Volkswagens which is a Germany company), local manufacturers (including major, medium and small companies) and the existing automobile distributors receive influence were analyzed. Through the promulgation and enforcement of its policies, the Chinese government is going to improve automobile distribution that currently exists in the state of confusion. However, the writer believes that the excessive strengthening of position control reinforcement to their sales channel by the manufacturers is caused by abuse of a manufacturer's superior position that can lead to serious consequences.
