抄録
In recent years, while more Russian tourists are visiting to Japan, there is only sluggish growth in the number of Japanese tourists visiting Russia. Several factors attributing to this include bureaucratic visa procedure, poor public safety in Russia, high accommodation cost, and poor images of Russia. Japanese media tend to portray Russia negatively.Recent public opinion surveys in Japan have indicated that Russia’s image in Japan is deteriorating. On the other hand, the image of Japan in Russia is favorable, and many Russians are willing to visit Japan. Expansion of human exchange is considered to bridge this gap between the two countries.
