Proceedings (National Conferences of The Society of Project Management)
2002.Spring
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Supporting Framework for Effective Project Selection of Product Sales Internet Business Development : Aiming at Further Innovation of Product Value
Takeshi KAKINOKIMasatoshi NISHIO
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Pages 146-152

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Abstract
Recently, various enterprises such as a large company or small venture business have got into the Internet business market in a hurry. However, there are few enterprises that have performed strategic Internet business projects to establish competitive advantage based on clear principle. Present Internet business does not harmonize well with existing business, and prevents the business development. This paper introduces SIS (Strategic Information System)'s concept into present Internet business, and shows strategic framework for achieving product differentiation in the Internet product sales. Moreover, for deeper understanding, this study sets up a virtual enterprise case to illustrate an example of effective project selection with strategic meanings based on the framework and AHP methodology.
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© 2002 The Society of Project Managemen
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