2211 Approaches to/Effects of Strengthening Management Processes in Marketing Activities, for Reducing the Number of High-Level Businesses

Abstract

High-level businesses in system development have a serious impact on corporate management. The cause of recent failed projects is often found in the upstream process or even comes initially from marketing activities, especially because of change (complexity) in the corporate environment of our customers. Therefore, as our approaches to visualizing and managing our marketing activities process before receiving an order, we tried adopting a tool (marketing risk check sheet) to the organizational management. This paper describes the results and effects of our approaches.