E コマースプラットフォームエコシステムにおけるイノベーション創出のための配送サービスの重要性

抄録

In platform-based markets, the platforms construct ecosystems with various complementors and consumers. In the platform ecosystems, outside complementors with potential unlimited resources could emerge innovation with the platform technologies. The purpose of this study is to test significance of delivery services for innovation management in the E-commerce platform ecosystems. The author conducted questionnaire survey for approximately 2,000 of Japanese E-commerce consumers and also statistically analyzed the acquired data. The results showed that the specific consumer group, which had high sensitivity for product innovation in the ecosystem as the buyer, was largely influenced by quality of delivery services on the platform.