Transport Policy Studies' Review
Online ISSN : 2433-7366
Print ISSN : 1344-3348
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Interview for Behavior Modification in Workplace Mobility Management
Ayu MIYAKAWAToshimichi MURAOGo HAGIHARAAkihito KONISHISatoshi FUJII
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2009 Volume 12 Issue 1 Pages 036-044

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Abstract

In this study, we implemented an interview targeting at car commuters for behavior modification of commuting in Kyoto Prefecture. This interview was a part of the organizational programs in workplace mobility management. After the interview, we implemented a questionnaire survey for participants of the interview. The result showed that over 20% of participants change their attitudes toward the commute behavior and about 10% of participant change commuting behavior. Through this experience of this interview, it was implied that it is necessary to improve the quality of personalization program of MM to minimize psychological reactance.

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© 2009 Japan Transport Research Institute
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