抄録
House manufacturers are required to take service strategy to win market competition with competitors and make profit
improvement. But it is not clear what type of service can make profit, so this thesis is to make clear it. Consumers surveys are done to make clear their Willingness To Pay for various services.And correlation is analysed between house
Manufacturers profitability and their service strategy. To conclude, the service to increase products value is required by
consumers and profitability of house manufactures' who provide such service is better than other companies.
