As innovation policies in advanced countries have put emphasis on novel areas such as energy, health care and environmental issues, it is expected that the nature of the policy have been inevitably changed because innovations in these areas are deeply embedded in the societal domain. We examine the recent evolution of the innovation policies in EU and Finland based on the survey of the policy documents and the preliminary case studies of the practitioners of innovation policy in Finland and find that in both EU and Finland the novel policy approach, “demand- and user-oriented
innovation policy”, is emerging. Furthermore, this novel policy approach requires policy makers to deeply engage in the innovation process which is subject to the policy and guide the evolutionary process of the innovation, which implies a possible, new role public actor can play to promote innovation.
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