Study objectives: The goals of the present research were to examine the effects of social skills training (SST) for beauticians on the number of customers who requested a beautician by name, and to explore some key factors that may make social skills training more effective. Experiment 1: Participants: 20 beauticians. Independent variable: Training in the following social skills: smiling, speaking in a clear voice, listening actively, chatting, and providing explanations. Dependent variable: The score on each skill, and the number of customers requesting each beautician by name. Design: Multiple baseline. Results: After social skills training, the smile and the voice skill scores increased. The more the listening skill scores of a beautician increased, the more customers requested that beautician. Furthermore, it was suggested that the rate of increase of the listening skill scores may be related to the beauticians' filling in a self-recording sheet of their service behavior during working hours. Experiment 2: Participants: 8 beauticians. Independent variable: Modified social skills training. Dependent variable: Scores on each skill. Designs: AB design and group design. Results: Training on each of the skills improved the beauticians' overall scores, exceptforthe chatting skill. Conclusion: The present experiments suggest that social skills training for beauticians has the potential to increase the number of customers who request them. Of paramount importance is developing their listening skill. Factors that may make social skills training more effective for beauticians include focusing on short-term training for a specific skill, and having them continue to fill in a self-recording sheet.
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