This study examines the influence of landscape and servicescape on rural tourism in Zhejiang, China. According to the daily tourist behaviour, we studied western Zhejiang's tourism servicescapes and drew a landscape analysis map. Tourist interviews and questionnaires followed. Preliminary tests defined the final questionnaire and scale. Tourists visiting rural in western Zhejiang provided 263 valid responses. The main subject design, environmental atmosphere, and social and humanistic aspects were then identified by factor and correlation analysis. Perception, reaction, emotion, and reflection influenced tourists' experiences. The servicescape significantly correlates with tourist experience, and according to correlation analysis, all variables significantly correlated with each other. Therefore, design has a profound and continuous effect on tourist experience and influences tourists' reflection and future life. Accordingly, further research should consider including design strategy.

Art exhibitions serve as one of the major activities held in cultural parks. This study investigates whether the experience design of arts and cultural exhibitions improve visitors' loyalty to brand loyalty of the park. This study was based on theories of experiential marketing of exhibitions, experiential value, and brand loyalty of the park; and examines the relationship between them. A total of 291 valid questionnaire responses were collected. Reliability analysis, Pearson's correlation coefficient, regression analysis, and mean validation were conducted to examine the relationship between experiential marketing, experiential value, and the park's brand loyalty, as well as the possible influences of some demographic variables; these analysis verifies the four hypotheses of this study. In the study, we also discussed the proposals for the operation of cultural parks and curatorial practices.

Classical Chinese poetry is an essential subject in high school Mandarin education in Taiwan. However, students can only read books to understand the meaning of the poems; they cannot dive deeper into the context of the poems. Advancements in technology have enabled the usage of virtual reality as a new form of medium, and its immersive capabilities can enable users to directly experience the context of a poem. Users become participants in the story and can feel the progression of the storyline. In this study, the poem Duan Ju by the Tang dynasty poet Li Shangyin was transformed into 3D scenes with interactive designs to enable users to observe the progression of the poem and understand the emotional state of the poet during writing. The experimental results indicated that the virtual reality system in this study was effective for presenting the meaning of the poem and the emotions of the poet.

In recent years, there has been a demand for increased diversity of ideas in product development. In the conventional design method, the brainstorming method and KJ method are used to increase the number of keywords by text and organize the relationships. However, with this method, the idea generation process takes time and the results are limited by the knowledge of the user. Therefore, in this study, to generate various ideas in a shorter time, we developed some of the main functions of a system for idea support using AI that handles large-scale text and image data. The effect of the developed system was verified from the amount of ideas generated and results of sensory evaluation experiments. The experimental results suggested that the presentation of image information is more useful in idea generation than the presentation of text information. In addition, they suggested that the idea is effective in facilitating the image.

We proposed a simple self-disclosure game to facilitate communication between strangers and examined its effectiveness. The game involved a quiz format with five or six players. Each player was quizzed on a pre-arranged theme about themselves, and the other players took turns guessing the answers. We tested four different conditions based on two factors, "individual match" or "team match" and "simple rule" or "complex rule," to determine which conditions were the most effective. All experiments were carried out online, and participants were asked to conceal their faces, which is not an ideal situation for icebreaker games. As a result, the participants enjoyed the game in all conditions, easily communicating or collaborating with others to find the answers. The basic game rules were effective, and the team system and the complexity did not have a significant impact on the game's effectiveness. We found the game an effective icebreaker because it allowed participants to easily start and continue conversations without awkward silences.

The image design of Koji-pottery statues with the historical figure Guan Gong as an example was investigated. Three form styles – sitting, riding, and standing postures – were identified from 24 Guan Gong's statues, and ten descriptive words like loyalty, righteousness, bravery, etc. were chosen by experts for use as the features of Guan Gong's image. The appropriateness of these image features for describing the Guan Gong's statue was evaluated statistically via a questionnaire survey of young people's opinions using the SPSS. Expert interviews were also conducted. Major findings of these investigations include: (1) Guan Gong's images of the three postures represent perseverance, bravery, and guarding, respectively; (2) Guan Gong's sitting posture shows the most image features; (3) wealth is the least-recognized Guan Gong's image, inconsistent with the social impression of him as a Wealth God. These findings are useful as a reference for future creations of Koji-pottery art, contributing to sustainment of related culture.

Previous studies have reported that depth perception is a major factor in the visual impression evaluation of various materials, such as wood and metal, and that the spectral radiance ratio may be involved in the depth perception evaluation of red materials. In this study, we focused on decorative films, that have been widely used in products in recent years and investigated the influence of their transparent layers and color on the spectral radiance ratio. As a result, it was confirmed that the thickness of the transparent layer on the surface of most decorative films has almost no effect on the spectral radiance ratio. It was also found that the spectral radiance ratio can be expressed in various colors, such as red, green, and blue. Furthermore, it was shown that the difference between the maximum and minimum values of the spectral radiance ratio under the highlight, which is close to the specular reflection light from the decorative films, has a high correlation with saturation and is related to impression evaluation.

In this study, to clarify factors related to impression evaluation of decorative films, we focused on spectral radiance ratio characteristics and attempted to clarify the relationship between these characteristics and impression evaluation. As a result, two characteristics: the "wavelength-dependent type", in which the spectral radiance ratio characteristic varies significantly with the magnitude of the wavelength, and the "angle-dependent type", in which it varies significantly with the angle of measurement, are each related to impression evaluation, such as depth perception. The former feature can be expressed as the difference between the maximum and minimum values of the spectral radiance ratio at highlights and was found to be related to saturation. On the other hand, the latter feature can be expressed by the difference between the maximum values of the spectral radiance ratios for semi-shades and shades, and was shown to be related to the difference in their luminance. Thus, the impression of the decorative film can be expressed by the spectral radiance ratio.