Rating experiments on the subjective congruence between the rotating movement of a clock wipe and the pitch shift of ascending, descending, ascending and descending, and descending and ascending were examined. When a rotation of transition started from the top or the bottom on a display screen, despite the direction of rotation, the vertical correspondence between movement of image and pitch shift of a sound created the highest congruence. When direction of pitch shift corresponded with that of a first half part of rotation, similarly high congruence was obtained. When the rotation started from the left or right side, the congruence was constant despite pitch shift conditions. Horizontal movement of a rotation did not affect the congruence between moving picture and sound. There were linear relationships between the subjective congruence and evaluation of audio-visual stimuli and preference to them.
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