Chinatowns, cultural and economic bases for Chinese living overseas, have attracted the interest of researchers from various academic disciplines. The three major Chinatowns in Yokohama, Kobe, and Nagasaki are widely known in Japan. However,
New Chinatowns, where mainly newcomers overseas Chinese reside, have increased their presence in the host society in recent years. In recent years, Nishi-Kawaguchi in Saitama Prefecture in Japan has been recognised as one of the typical New Chinatowns in Japan. However, Nishi-Kawaguchi is not historically an overseas Chinese settlement. Many immigrants from diverse backgrounds reside in Nishi-Kawaguchi. In addition, the discussion of Nishi-Kawaguchi as a Chinatown occurred only briefly between 2018 and 2019. This article reports that internet media, including SNS, played a significant role in the persistence of this portrayal. Furthermore, it discusses how Nishi-Kawaguchi’s diversity was overlooked while the portrayal persisted. Also, this article describes how the portrayal of a Chinatown can quickly become fixed, focusing on various actors’ practices in the virtual world. Finally, the article reveals the characteristic of “the production of space,” that Henri Lefebvre describes, conducted in the virtual world. It attempts to add a new perspective to the spatial approach attracting attention in recent Chinatown studies. The production of space as a Chinatown in Nishi-Kawaguchi was conducted even by people who had never been there.
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