JOURNAL OF MASS COMMUNICATION STUDIES
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
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Volume 48
Displaying 1-34 of 34 articles from this issue
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  • Freedom of Expression as Ideology and Political Correctness; : Approach from Discourse Analysis
    Takashi ITO
    Article type: Article
    1996 Volume 48 Pages 115-129,283
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_115
    JOURNAL FREE ACCESS
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    This paper is based on two viewpoints-ideological theory and freedom of expression-and on an analysis of the argument raised after the Japan Epileptic Association denounced Kadokawa Publishing for publishing a textbook carrying a work of literature titled "Non-human Police" by Yasutaka Tsutsui. The association, which also denounced Tsutsui, reasoned that "Non-human Police" would spread prejudice against epileptics. Following the method of discourse analysis, this paper discusses how the notion of "freedom of expression" is challenged by the discourses from those who argue that discriminatory works should be eliminated from the public sphere.
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  • An Exploratory Study of the Remote Control Devices and the Variables Impacting on Channel Changing by TV Viewers
    Kwan-Kyu KIM
    Article type: Article
    1996 Volume 48 Pages 130-145,283
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_130
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    This study focuses on three main problems related to the use of RCDs and channel changing by audiences. The first problem mainly explores the impact of using RCDs by audiences on advertising exposure. Secondly, in order to use audience's viewing motives as main variables with regard to the explanation of channel changing, factor analysis is used. In this study instrumental, ritualistic, and entertainment viewing motives are identified. Thirdly, what variables are related to audiences in channel changing? Multiple regression analysis is used to investigate the strength of the relationship between fourteen predictor variables and the degree of channel changing. Among fourteen variables, sex is the strongest predictor in explaining channel changing.
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  • The Uses and Gratifications of the Cellular Telephone
    Isao NAKAMURA
    Article type: Article
    1996 Volume 48 Pages 146-159,282
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_146
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    This article reports the results of a study of gratifications obtained from cellular telephones by sampling users in Hyogo Prefecture. The research was guided by three questions: 1.What are the gratification dimensions? 2.What is the typical use-pattern? 3.What is the relationship of gratifications to the situations of the user? The results are as follows: 1.A factor analysis demonstrated the presence of four factors: work, private business, accessibility and consummatory use. 2.The typical user works in the construction industry, uses a car for his job, and has gratifications of accessibility and work. 3.The differences in situations in the uses and gratifications are statistically significant.
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  • Local Radios-Their Possibilities and Limits as a "New Medium"; : The Example of the Federal Republic of Germany.
    Kaori HAYASHI
    Article type: Article
    1996 Volume 48 Pages 160-174,282
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_160
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    Germany added low-power local radios to its broadcasting system in 1984. This new type of media has initially been expected to revitalize local communication, which has long been dominated by very few local newspapers in each county. This thesis investigates the German local radio system in the framework of the German broadcasting system, where both public and private broadcasters compete with each other. The present analyses identify the factors which prevent the achievement of the expected goals of local radios, and point out which possibilities these media still possess in the future.
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  • The Potentiality of an Electronic Network as a Communication Sphere, : with Reference to Harbermas's Concept of the Public Sphere.
    Takahiro FUJITA
    Article type: Article
    1996 Volume 48 Pages 175-189,281
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_175
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    The information-oriented society has been closely related to human communication. It has been mainly focused on by economic interests and industrial views. On the other hand, the totality of the electronic network has the possibility of offering an independent communication sphere which is separated and which prevents meaning spilling from the system, as some post-modernists have mentioned. If communications in electronic networks were to become a communication sphere totally independent of other social prosess, it might be a new nightmare for the society. The potentiality of the critical sphere that includes electronic networks is discussed with reference J.Habermas' theories of communication and the public sphere.
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  • Reconsideration of Media Studies from the Viewpoint of Gender
    Misa MATSUDA
    Article type: Article
    1996 Volume 48 Pages 190-203,281
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_190
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    The purpose of this paper is to reconsider media studies from the viewpoint of gender. After examining the preceding studies in Japan, it is stressed that we have to pay more attention to both media and gender constructed by/in social relations. Next, I present recent studies in Britain, U.S.A. and Canada which have been carried out from these perspectives. My conclusion is that further studies are needed, especially those that reflect our own daily experiences with media.
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  • A Study of Legal Problems about Internet in Relation to Journalism
    Hiroyuki MINO
    Article type: Article
    1996 Volume 48 Pages 204-218,280
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_204
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    The aim of this paper is to investigate characteristics of Internet and legal problems of journalism on World Wide Web(WWW). On network, anyone can send out various information as a "journalist". Two main problems can be pointed out. The first problem is that "journalists' ethics" can't be obeyed on Internet. The second problem is the absence of a System Operator. So credibility of information is not so high. This leads us to the question of how we can establish the borderline between broadcasting and communication. Because WWW has characteristics of both Broadcasting and Communication. It seems reasonable to conclude that we should not regard WWW as a broadcasting service.
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  • The Decision-Making Processes in Accepting and Being Satisfied with Cable TV
    Takeaki YATSUHASHI
    Article type: Article
    1996 Volume 48 Pages 219-236,280
    Published: January 31, 1996
    Released on J-STAGE: October 06, 2017
    DOIhttps://doi.org/10.24460/mscom.48.0_219
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    This is a study of the penetration process of CATV, decision-making processes in successful and unsuccessful acceptance of it in families, and satisfaction with it. These were investigated by a survey in a CATV system area near Tokyo. This was the first attempt at such a survey, and several interesting findings were obtained. Observed decision-making processes leading to successful acceptance are strongly consensus-oriented. In the average CATV subscriber family, the number negative to acceptance was only seven percent. Presence of a negative opinion in a family were highly likely to lead to unsuccessful acceptance. These findings suggest that the attractiveness of CATV would be rather weak, in addition to a slightly high application cost for the average consumer. Customer satisfaction analysis shows that subscribers are divided into several groups sensitive to the different types of usefulness of CATV. These results suggest that different types of promotional paths of CATV would be effective.
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