日本地域政策研究
Online ISSN : 2434-1576
Print ISSN : 1348-5539
最新号
選択された号の論文の23件中1~23を表示しています
巻頭言
特集 転換期を迎えた都市の諸課題と今後の展望
研究
論説
  • 田戸岡 好香, 石井 国雄
    2024 年 33 巻 p. 36-43
    発行日: 2024/09/25
    公開日: 2024/10/30
    ジャーナル フリー

    This study examined the effectiveness of charity advertising in promoting the intention to aid foreign residents. There are two types of charity advertising: one describing the predicament of the aid recipient and the other emphasizing the effectiveness of the aid itself. Participants were shown one of these two types of advertisements and were then asked about their intention to donate to the organization that supports foreign residents, along with their degree of agreement with the support policies. The participants were asked to rate their attitudes toward foreign residents. The results showed that among high perspective takers, those presented with advertisements depicting foreign residents in distress donated a greater amount of money and reported stronger support for aid policies compared to those presented with advertisements emphasizing the effectiveness of the aid. The advertisements did not affect attitudes toward foreign residents. The implications of these findings for promoting aid to foreign residents are discussed.

研究ノート
政策課題研究
講座 地域政策セミナー
連載 研究と政策の現場から
書評
学術賞受賞者の声
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