In recent years, tourism has gradually developed into an important industry to solve various problems in Japan and to promote the development of its economy. However, with such problems like the decline of its population as well as aging, now it is difficult for Japan to expand its domestic demand. Under such circumstances, in order to attract more tourists, it is necessary to increase the number of foreign tourists to Japan. Therefore, in order to obtain some basic information about the ways to attract Chinese tourists in the future, we took Chinese students as subjects and conducted a landscape evaluation experiment with text information. By comparing with the results of psychological evaluation experiment of landscape images, the influence of text information on the evaluation of landscape images is clarified.

 The following conclusions can be drawn from the study.

 ● The trend of comprehensive evaluation was generally similar between the "text + image" and "only image" modes. However, the "text + image" mode had a higher evaluation than the "only image" mode. For most landscapes, the comprehensive evaluation items had been improved by providing text information. Especially the evaluation of“Willingness to visit”about artificial landscapes had been remarkably improved. The reason was that the subjects could know the landscapes were Japanese or Hiroshima by reading the text information.

 ● According to the correlation coefficients between the comprehensive evaluation items, "Likeness of Japan" was related to "Willingness to visit" and "Likeness of homeland" in the "text + image" mode, while there was no such relationship in the "only image" mode. Through text information, subjects’ understanding of Japan had been changed, and the judgment of homeland had become complicated.

 ● The factor analysis was applied to the data, and this was combined with the image evaluation of the two subject groups. Based on the pairs of bipolar adjectives with high factor loadings, factor one to four extracted were interpreted as "Pleasantness· openness", "Inherency", "Traditionality" and "Harmony" respectively. The results showed that in the mode of "text + image", "Likeness of Japan" was related to "Inherency".

 ● SEM analysis showed that the biggest difference was the influence of "Japanese characteristics" on "Preference". In the mode of "text + image", "Inherency" affected "Preference" indirectly through "Japanese characteristics". Because the text information which shows the features of the landscape made the subjects realize the "Japanese characteristics" of the landscapes, their willingness to visit is aroused.

 From the results, the similarities and differences between the two subject groups were obtained. Especially in the mode of "text + image", the text information of the tourism landscape might have affected the evaluation positively. Therefore, in order to make the subjects understand the Japanese characteristics of the landscape, it is necessary to clarify that what kind of text contents can reflect the "Inherency" of landscape better.

 1. Introduction In recent years, the tourism industry is important for revitalizing local cities and improving the quality of life. In Tourism-Based Community, it is required to investigate tourism resources that will be attractive for nonresidents. Meanwhile, globalization is progressing now, and foreign tourists visiting Japan are also increasing. Therefore, in order to discover attractive tourism resources for nonresidents, it is necessary to investigate the needs of foreign tourists as nonresidents for Japanese tourist spots. In addition, tourism behavior is generally carried out in the process of actually visiting after obtaining prior information to determine the destination. Therefore, it’s necessary to investigate changes in the impression of tourists to tourist spots before and after visiting. In this study, to get a thorough understanding of attractive tourism resources for foreign tourists as nonresidents, we compared the results of psychological evaluation of tourist spots in Hiroshima obtained by the image-based and onsite experiments using Chinese and Japanese students as nonresidents and residents.

 2. Outline of the experiment In this study, image-based evaluation experiment by Photo Scenes (PS) and onsite evaluation experiment were conducted. In the former experiment, we presented landscape photos of 32 tourist spots in Hiroshima and the explanatory texts about them, and then asked subjects to evaluate each tourist spots. The latter experiment contained two parts: the caption evaluation experiment and the Actual Scene evaluation experiment (AS), which asked subjects to view the same scene as the photo of each tourist spot, and to evaluate in the same way as PS. To figure out the difference between the impression from the photo and the explanatory texts and that from the actual space, we discussed the results of PS and AS out of the three experiments.

 3. Subject recognition As a result of the recognition and experience of the tourist spot, it turned out that there is a big difference in knowledge and experience to the target tourist spot between the Japanese and Chinese subjects. Therefore, the validity of the Chinese and Japanese students as nonresident and resident subjects was confirmed.

 4. Evaluation result of the tourist spots According to the average evaluation score profiles, in case of the Chinese, “willingness to visit” was highly evaluated for famous tourist spots in PS, because they expected more based on a lot of information about the spots beforehand. However, in AS, “satisfaction” was evaluated lower, because they felt the spots were not as good as they had expected, when they actually visited.

 5. Comparison of the psychological evaluation structure The factor analysis was applied to the image evaluation based on the Semantic Differential techniques and extracted six factors such as “Inherency”, “pleasantness”, “Traditionality” “Openness”, “Harmony”, and “Affinity”. According to the result of multiple regression analysis, it can be said that the Chinese didn’t have abundant knowledge about Japan and Japanese tourist spots, so they were interested in the spots with the special characteristics that they perceived simply regardless whether it is Japanese or not Japanese before visiting. However, through the visiting, they recognized more the openness of the spot and understood more the likeness 　of Japan, and as a result, they became to have an interest in Japanese traditional elements.

 6. Conclusion The tendencies of psychological evaluation by Chinese subjects as nonresidents were characterized by comparing with that by Japanese as residents. In the future, it will be necessary to clarify the evaluation structure, such as relevance to the results of caption experiment.

 At present, in Japan, the population decrease, low birth rate and aging population make it difficult to expand domestic demand, and the development of inbound tourism has become an important issue of tourism policy. Therefore, in order to obtain some basic information about the ways to attract a large number of Chinese tourists in the future, we took Chinese students as subjects and conducted a landscape evaluation experiment with text information. By comparing the results of psychological evaluation experiments between the two conditions of "only text" and "text + image", and through comparative analysis with personal attributes, the influence of text information on the evaluation of landscape images is clarified.

 The following conclusions can be drawn from the study.

 ● The trend of comprehensive evaluation was generally similar between the "only text" and "text + image" modes. In almost all landscapes, it was recognized that they were evaluated on the positive side. In advance, the subjects were informed that the landscape images used in the experiment were all tourist landscapes of Hiroshima, which influenced the evaluation results.

 ● According to the evaluation results of all subjects on each category of text information, "Intention to Visit" could be evoked by text information in all categories. However, even in the same category of text information, the evaluation of "Intention to Visit" is still different depending on the specific content of the text information.

 ● Based on the results of the correlation analysis between "Willingness to Visit" and "Intention to Visit" by all subjects, compared with surface information A) experience and D) scale, deep information B) scarcity and C) history has a relatively weaker influence on "Willingness to Visit". This reason is considered that the understanding of deep information such as Japanese history is varied among the Chinese students.

 ● The cluster analysis was applied to the data of "Intention to Visit", and the result was compared with the subjects' personal attributes. According to the grouping of "Intention to Visit" in the "only text" mode, personal attributes such as age, travel experience and knowledge have a significant impact on the evaluation results.

 From the results, the similarities and differences of the text information of each category were obtained. Especially according to the evaluation results in the "only text" mode, the evaluation of the text information of the tourism landscape might be closely related to the personal attributes. Therefore, in order to effectively use the information to attract more tourists, it is necessary to clarify the exact text content which is suitable for different groups.

In recent years, it has become more convenient for disadvantageous rural areas to disseminate regional information, such as images featuring beautiful landscapes, through new communication media like social media. However, if the impressions of the landscapes differ between local residents and nonresidents, the locality's beauty is not conveyed effectively. In this study, we focused on the differences of impressions and awareness of rural landscapes between local residents and nonresidents through comparative analysis using questionnaire. Results show that there are significant differences in impressions and awareness between local residents and nonresidents. We suggest that wide angle images taken from high vantage points, historical sites and other areas which are sometimes considered unattractive by locals are effective to attract outside visitors.