Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Using grounded theory approach in management research
Hidenori Sato
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2019 Volume 18 Issue 2 Pages 65-74


In the field of management research, the grounded theory approach (GTA) pioneered by Glaser and Strauss (1967) is frequently cited to assert methodological validity in qualitative theory-building studies, in contrast with quantitative research that uses majority hypothesis validation. Glaser and Strauss eventually came to disagree with each other, and GTA branched into three perspectives. Of these, Strauss and Corbin (1990), which defines coding and other analytical processes in detail, is cited most frequently although the studies that cite it do not necessarily reflect its characteristics. It is, therefore, clear that the differences in these three perspectives are not connected with differences in research methodologies.

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© 2019 Hidenori Sato. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

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