Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
ISSN-L : 1347-4456
Product identity leads to organizational activation in crisis
Ayako Aizawa
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JOURNALS OPEN ACCESS Advance online publication

Article ID: 0190725a


An organization is said to be in an activated state if “(1) the members have a common purpose and (2) they are actively willing to contribute action to accomplish this common purpose” (Takahashi, 1992). Problem solvers that fulfill requirements (1) and (2) play an active role in an activated state. At Company A, which is discussed in this paper and was in a crisis with its performance, employees demonstrated initiative to activate the organization by pursuing Product Identity rather than corporate identity with regard to (1) above. Moreover, this activation started to expand to other companies because of its nature as Product Identity.

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© 2019 Ayako Aizawa. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is licensed under a Creative Commons [Attribution 4.0 International] license.