In this research, actual data of shopping behavior were collected through questionnaire survey at Seishin, Suma, Senboku and Sayama New Town to clarify the adaptability of the competing destinations model proposed to improve the Huf model which has been used for forecasting shopping behavior, and for analyzing characteristics of this model at ordinary built-up areas to compare the both areas. As a result, it is clarified that the adaptability of competing destinations model to shopping behavior is better than that of Huff model and that the grocery store in New Town are not so attractive as those in ordinary built-up areas for their scales.
