This study intends to show what presentation methods for architectural proposal can draw out the client's latent desires. A series of interviews were conducted in the experiment. First, subjects were asked to talk freely of their desires for the living room. Secondly, they were presented three different living rooms, each by three different methods : architectural drawings, perspectives, and scale models. Finally, they visited real living rooms. The subjects were asked to state their desires after each presentation. The words used by the subjects were classified into twelve categories, with which the characteristics of each presentation methods were clarified. The result of the experiment indicated that there were two different types of response : one subject's group changed their attitude according to the methods of presentation and the other remained unchanged. Therefore, architects should consider these differences to draw the client's latent desires.
