Wood has been widely used for a variety of applications such as construction, ship, furniture and paper. In recent years, the importance of use of wood in building is actively discussed in terms of the potential environmental benefits and the effective use of the resource. In this point, Finland can be considered as one of the good examples which has been steadily utilizing domestic wood in architecture. In this research, therefore, the latent selective factors when Finnish design professionals and laymen choosing wood for living space were revealed through the analysis on the cognitive structure of wood for interior use.