個別報告論文
農産物直売所による「出張直売」活動の実態と意義
―中国地方の中山間地域に立地する直売所の事例分析―
2013 年 49 巻 1 号 p. 166-171
詳細
2013 年 49 巻 1 号 p. 166-171
The number of customers that patronize farmers’ markets in hilly and mountainous areas of the Chugoku region has stagnated. Some of these farmers’ markets look to sell directly to city inhabitants within the neighborhood. We investigate a farmers’ market in “S” Town, Hiroshima prefecture. This study uses questionnaire data gathered from customers (n=374) and interview data from the manager of one farmers’ market. We analyze this case from three viewpoints: (1) A rough calculation of profits, (2) Customers’ evaluation of direct sales, and (3) Customers’ evaluations of the main store. This study concludes by arguing that direct sales at farmers’ markets hold significance for city inhabitants.
