抄録
In this paper, actual conditions of outside-store retailing by farmers’ markets in hilly and mountainous areas were identified through questionnaire data gathered from farmers’ markets in Okayama Prefecture (n=80). Farmers’ markets located in hilly areas were more frequently (41.3%) left with unsold vegetables and were poorly attended. To mitigate these problems, they attempt outside-store retailing. Most direct sales of vegetables in hilly areas is via farmersʼ markets, which is one method of outside-store retailing, and holds significance for both farmers and city inhabitants.
