農家楽の業務外部化とビジネスエコシステムの形成

中国北京市懐柔区官地村を事例として

抄録

In this research, we consider the factors which contribute to development of the Nongjiale by the acquisition of Nongjiale’s management resource and business ecosystem in Guandi Village, which is an advanced region of rural tourism in China. As a result, along with the growth of the Nongjiale, it had an impact on the route of the acquisition of the Nongjiale’s management resource became diversified. Futher in Guandi Village, along with the growth of the Nongjiale, it’s created related industries considerably. These industries form a business ecosystem wherein Nongjiale cooperative centered network and promote the Nongjiale development.