Papers on Environmental Information Science
Vol.33 (2019th Conference on Environmental Information Science)
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Analysis Of The Media Utilization Effect For Modal Shift In Local City Young People
*Mieko Masaka
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CONFERENCE PROCEEDINGS FREE ACCESS

Pages 103-108

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Abstract

We provided the same information by a poster and the video contents to clarify difference of the consciousness change and the memory rate of provided informations to the local city young group. As a result of experiment, the reporting with the video contents rises consciousness of refrain from automobility. The reporting that kept the interactivity such as the quiz lets a target person memorize information which related to a quiz directly. But other information offered at the same time tends to be hard to win through up to memory. The reporting with the video contents raising a memory rate about the information that had low direct connection in a quiz.

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© 2019 Center for Environmental Information Science
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